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Articles Posted in Swatch AG v. Beehive Wholesale LLC

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Fourth Circuit Rules Against Swatch Affirming TTAB’s Decision

As most people know Swatch AG is a Swiss corporation that sells watches, clocks and jewelry. It owns three United States registrations for the trademark SWATCH. It filed a Notice of Opposition against Beehive Wholesale, L.L.C. Beehive is in the wholesale and retail business, selling multiple goods, including watches and…

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