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Articles Posted in Surnames as Trademarks

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Can You Use A Surname (Last Name) As A Trademark?

The answer to this question is similar to the answer to many other legal questions, it depends on a number of factors. The central inquiry is what is the primary significance of the term to the purchasing public. Under §2(e)(4), of the Trademark Act, 15 U.S.C. §1052(e)(4) a trademark that…

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