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Articles Posted in Laudatory Terms As Trademarks

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SMART ONES Brand (Heinz) challenges SMART BALANCE At The TTAB

H.J. Heinz Company and Promark Brands (collectively “Opposers”) commenced opposition proceedings against GFA Brands (the “Applicant”) attempting to block registration of the mark SMART BALANCE based on their registrations for the mark SMART ONES. The Opposers use their mark to brand frozen entrees, frozen desserts and other frozen foods, while…

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