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A High Level Of Proof Is Required To Demonstrate Acquired Distinctiveness

A recent decision from the U.S. Court of Appeals from the Federal Circuit (“CAFC”) reminds trademark owners that adopting marks that are merely descriptive may require a high level of proof to register on the Principal Register. See In re JC Hospitality LLC, Appeal Nos, 2018-2048 and 2018-2049 (Fed. Cir.…

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Weak And Descriptive Marks Are Entitled To A Narrow Scope of Protection

The Trademark Trial and Appeal Board (the “Board” or “TTAB”) recently reversed a refusal to register a mark on the grounds of likelihood of confusion. See In re Marathon Tours, Inc., Serial No. 86086458 (January 23, 2020) [not precedential]. In this case, it was a bit surprising that the Board…

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The Snack Industry Has Not Learned From Past Mistakes

The US Court of Appeals for the Federal Circuit (the “CAFC”) affirmed the Trademark Trial and Appeal Board’s (the “Board”) decision refusing to register the marks CORN THINS and RICE THINS for snack foods, and vacated the Board’s decision dismissing a claim that these same marks were generic. See Real…

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Merely Descriptive Or Suggestive?

In a recent case decided by the Trademark Trial and Appeal Board (the “Board” or the “TTAB”), the applicant argued that its proposed mark, ATHLETE INTELLIGENCE was suggestive of the goods requiring the consumer to use a multistep reasoning process. See In re i1 Sensortech, Inc., Serial No. 87249539 (November 9,…

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TTAB Affirms Refusal Based On Mark Being Geographically Descriptive

In a recently issued Trademark Trial and Appeal Board (“TTAB” or the “Board”) decision, we are reminded that using a geographically descriptive term in a trademark may risk a refusal by the Examining Attorney and the Board could affirm the refusal. See In re National Association of Veterinary Technicians in…

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A Precedential Decision – Is “SERIAL” Generic For Applicant’s Entertainment Services?

The Trademark Trial and Appeal Board (the “Board or the “TTAB”) issued this precedential decision at the end of March 2018, and it was a partial win for the Applicant. The Applicant, Serial Podcast LLC, filed three applications at the United States Patent & Trademark Office {“USPTO”), one word mark…

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Whether Or Not To Disclaim A Term In A Trademark

Disclaimers seem simple on the surface, but there are important issues to consider when determining whether or not to disclaim certain terms in a proposed trademark. See our webpage entitled, Trademark Disclaimers for the fundamentals on what a disclaimer is and why it might be required under trademark law for…

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TTAB Finds: Failure To Function As A Trademark And Merely Descriptive

In this recent Trademark Trial and Appeal Board decision, In re Fowles Wine Pty Ltd., Serial No. 79157017 (September 15, 2017) [not precedential], the Board affirmed the refusal of the Examining Attorney. The interesting aspect to this decision is one of the grounds for refusal was failure to function as…

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Beware If A Term Becomes A Term Of Art In Your Industry

A recent decision from the Trademark Trial and Appeal Board (“TTAB” or the “Board”), reminds trademark applicants that if there is a term that has taken on significance or meaning in a particular industry and this term immediately conveys information about the goods or services identified in your trademark application,…

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Was The CAFC Correct In Finding CHURRASCOS Generic For Restaurant Services?

On first glance, this decision appears to be an unexpected result especially in light of the prior registration owned by the Appellant for the word mark CHURRASCOS for the same restaurant services. However, when viewing general principles of trademark law, maybe the outcome is not so unexpected. Regardless of your…

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